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Shrinking Violets

Wednesday, April 27, 2016

Too often I’m made to regret a part of my being
And I wonder if being a wallflower is a crime I committed
If keeping things harbored was more of a social crime
Than personal
If silence has nothing to do with equanimity
If hermits were wrongly quoted for highflyers
Always damning my defeat against mundane angers
That sailing through was undoable without garrulous wings
And I feel like an autumn leaf in the upbeat of springs

So let this world take heed of the one I boxed in
The one who favors ‘cancelled plans’ to ‘surprises’
I thought invagination made one look mysterious
And that I believed was rather classy
Obviously until people remarked
Gossipy for me was an outlander on earth
And simulating them, though attempted, turned futile

Café Coffee Day (CCD) launches a new range of Chilled Beverages

Tuesday, April 19, 2016



At Café Coffee Day, meet Winter this Summer!
The café culture pioneer brings winter feels to its cafes this summer with a new range of delicious cold beverages


Mumbai, April 18, 2016: When most of us are saying, ‘summer is here’, Café Coffee Day says, ‘winter has arrived’! This April, a whole new range of four freezing cold beverages - two smoothies and two punches dip the country in the wow-ness of winter like never before.

The winter-some treat begins with Tiramisu Smoothie, a sweet sip-n-snack delight. It is a blend of cocoa powder, cheese sauce and coffee on a bed of sponge cake and topped with cream that is sure to make you shiver in April. With Strawberry Cheese Cake Smoothie, summers will be bygone when strawberries and cheese sauce lavishly meet on a bed of crushed cookies. Coffee buffs and winter lovers can savour the smoothies with chili butter cookie on the side.

Summer gets a punch in the face with Watermelon Lychee Punch where sparkling water falls in love with lychee and watermelon flavours on the rocks. Winter love blossoms as one sips down this refreshing treat that totally beats the outside heat. Also, the refreshing Cool Green Punch is here to make this summer the coldest winter ever. For the first time, the freshness of tangy green apple blends together with the coolness of cucumber in sparkling water and on the rocks. And there, winter beats summer hands down.

Speaking on the launch of the new range of summer beverages, Bidisha Nagaraj, Group President Marketing, Coffee Day said, “With ‘Winter has arrived’, we plan to make this summer a lot more special for everyone. As café culture pioneers, we love to reverse the rules of the game and keep our menu few refreshing steps ahead. And that’s exactly what the four new and rejuvenating additions of smoothies & punches stand for. We hope to bring in a winter wave this summer with this refreshing and delicious new range of beverages.”

This exhilarating range of frosty beverage treats start from Rs 119/-.  So, let’s take on the summer and say with CCD – Winter has arrived!


AlphaDigest announces content creation, marketing and strategy plans for consumer startups

Wednesday, April 13, 2016

Content creation is the contribution of information to any media and most especially to digital media for an end-user in specific contexts. While, content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

"The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story." 
-James O'Brian

There is no denying the fact that there is currently a massive surge of interest in content marketing from all types of brands underway thus turning readers into high-end customers.

The main motive behind my speaking over content creation and marketing is to share with you a word on AlphaDigest.


AlphaDigest.com, a premium lifestyle, entertainment and technology portal based out of Bangalore, India, has announced a strategic content offering for consumer startups in India.