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The Universe of my Belonging

Wednesday, December 28, 2016



Hopelessly,
A tender crag
So wished the ebon blanket he’d embrace.
The burden would be such that
The essence of my misery
Would twinkle on the surface
Betwixt its crisps and creases
And composure I’d attain
As my fingertips indent
The inmost core of the universe.
My universe.
The one you and I once lay under
But now it’s just the universe and I.
Ebon blanket and I.

Poetic Penetrations Review

Friday, June 17, 2016

My rating: 3.5/5


The protagonist is about to turn 40, belongs to a rich and affluent family, lives a luxurious life but feels discontented because he believes that the world is ruled by fake moral values and suffocating bondages. He leaves everything and migrates to Kolkata to live a creative and meaningful life. He goes through many funny experiences in Kolkata in his quest to know what the real meaning of life is. He meets Debolina, an upscale prostitute, who loves to listen to his poems while making love. She tells him about many truths of life and finally he has the panacea of his confusions and doubts.

Life always begins with one step outside of your comfort zone. And that’s when miracles happen. We need to challenge our fears and break the long established, conventional views of the society. And that’s exactly what the protagonist tries to do in this book “Poetic Penetrations”. At 40, when most of the people are all set with plans to savor the yields of their life-long endeavors, here is someone ready to leave all and everything behind to seek the true meaning of his life.

The book is an apt combination of humor, misery and realism without compromising with the story line. The protagonist, in his quest for the self, meets Debolina, an upscale prostitute, who introduces him to the untouched aspects of life. The flow of the story is mostly placid, except for a few places here and there and author’s writing style does all the justice to the story.

85 pages might seem to be a quick light read at first, but soon it turns out to be a lot deeper than most of the novels by Indian authors you come across these days and there is so much all through the book we all can relate to; the failure of the education system, publishing industry, not forgetting loneliness.

Author’s intuitive thoughts keep flowing all through, to keep you engaged for the entire 85 pages. His views, opinions and his perspective is well reflected in the protagonist from beginning till the end. But will the protagonist really be able to add a meaning to his life? Or will his quest for happiness turn out to be a yet another mockery in the catalogue of his failures.
In order to not reveal any spoilers, all I can say is that the novella has an honest ending, something credulous, but could have been made even better; the kind that demands a continuation and with an ending worth remembering.

All in all, a short, but revealing read and a must read for all those who think life is much more than just a pile of comfort and riches.

ABOUT THE AUTHOR:
Sanjay Chitranshi is an alumnus of IIT Roorkee. Sanjay has always believed that life should not be lived just for the sake of living. He loves to experiment with life and experience it in its different hues. In the process Poetic Penetrations happened and in it he has tried to explore the outer world as well as the inner one through an interesting journey interspersed with a variety of experiences.

Like A Mother: A short movie

Wednesday, May 11, 2016

Mother's Day might have been passed already, but its never too late to acknowledge people who’ve played the ‘mother figure’ in our lives.

Featuring Actor Arjun Mathur and others, the video has been conceptualized and produced by The Glitch.  Going beyond the literal definition of a mother and focusing on the meaning and the emotion attached to that word. This video celebrates those figures who have showed the unconditional love and care that any mother would give to a child, the support that you get when everything seems muddled. While most of us will think of their own mother who symbolizes all of the above things, you find people showing the same care apart from your “biological” mother.

The video ‘#LikeAMother’ by The Glitch featuring Actor Arjun Mathur and others, explores the broader aspect of being a mother by celebrating motherhood on this mother’s day.

Here’s the video-

‘#LikeAMother’ celebrates the feeling of motherhood and pays a tribute to all those in our lives who have been no less than a mother in our lives. From their grandparents, fathers, care-takers, aunts, step-mothers or even a friend, this video shares the stories of different people from all walks of life, acknowledging that one person who has played the role of a mother in their lives, even when they didn’t had to.

Shrinking Violets

Wednesday, April 27, 2016

Too often I’m made to regret a part of my being
And I wonder if being a wallflower is a crime I committed
If keeping things harbored was more of a social crime
Than personal
If silence has nothing to do with equanimity
If hermits were wrongly quoted for highflyers
Always damning my defeat against mundane angers
That sailing through was undoable without garrulous wings
And I feel like an autumn leaf in the upbeat of springs

So let this world take heed of the one I boxed in
The one who favors ‘cancelled plans’ to ‘surprises’
I thought invagination made one look mysterious
And that I believed was rather classy
Obviously until people remarked
Gossipy for me was an outlander on earth
And simulating them, though attempted, turned futile

Café Coffee Day (CCD) launches a new range of Chilled Beverages

Tuesday, April 19, 2016



At Café Coffee Day, meet Winter this Summer!
The café culture pioneer brings winter feels to its cafes this summer with a new range of delicious cold beverages


Mumbai, April 18, 2016: When most of us are saying, ‘summer is here’, Café Coffee Day says, ‘winter has arrived’! This April, a whole new range of four freezing cold beverages - two smoothies and two punches dip the country in the wow-ness of winter like never before.

The winter-some treat begins with Tiramisu Smoothie, a sweet sip-n-snack delight. It is a blend of cocoa powder, cheese sauce and coffee on a bed of sponge cake and topped with cream that is sure to make you shiver in April. With Strawberry Cheese Cake Smoothie, summers will be bygone when strawberries and cheese sauce lavishly meet on a bed of crushed cookies. Coffee buffs and winter lovers can savour the smoothies with chili butter cookie on the side.

Summer gets a punch in the face with Watermelon Lychee Punch where sparkling water falls in love with lychee and watermelon flavours on the rocks. Winter love blossoms as one sips down this refreshing treat that totally beats the outside heat. Also, the refreshing Cool Green Punch is here to make this summer the coldest winter ever. For the first time, the freshness of tangy green apple blends together with the coolness of cucumber in sparkling water and on the rocks. And there, winter beats summer hands down.

Speaking on the launch of the new range of summer beverages, Bidisha Nagaraj, Group President Marketing, Coffee Day said, “With ‘Winter has arrived’, we plan to make this summer a lot more special for everyone. As café culture pioneers, we love to reverse the rules of the game and keep our menu few refreshing steps ahead. And that’s exactly what the four new and rejuvenating additions of smoothies & punches stand for. We hope to bring in a winter wave this summer with this refreshing and delicious new range of beverages.”

This exhilarating range of frosty beverage treats start from Rs 119/-.  So, let’s take on the summer and say with CCD – Winter has arrived!


AlphaDigest announces content creation, marketing and strategy plans for consumer startups

Wednesday, April 13, 2016

Content creation is the contribution of information to any media and most especially to digital media for an end-user in specific contexts. While, content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

"The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story." 
-James O'Brian

There is no denying the fact that there is currently a massive surge of interest in content marketing from all types of brands underway thus turning readers into high-end customers.

The main motive behind my speaking over content creation and marketing is to share with you a word on AlphaDigest.


AlphaDigest.com, a premium lifestyle, entertainment and technology portal based out of Bangalore, India, has announced a strategic content offering for consumer startups in India.

Short Poems Bundle 1

Monday, March 21, 2016

Be a soul amid the thorns
Dangling off the unembraced
And in the course
Let them be taught
The sorrows of loss.

Far beyond the moon, stars,
And galaxies yet to be found
There resides a soul
As close to me as my own breath, flesh and hair
And lo, I do not exist
An illusion full of life
Never possessed.

Grace to My Love

Thursday, February 11, 2016

There were those eyes … and then there was this smile
And it feels like years since I have known you
In the smoothness of a blank sheet of paper
You have seen the days the shy sun didn’t show up
And days when it just burnt your skin
And the nights you just wanted to sleep but couldn’t
And now you think you are oblivious enough
To seep into the background and never
Be noticed again
Just like a cold summer breeze
Is forgotten the very next moment.

But trust me, my love
Despite numerous wounds that, as yet, demand a heal
You are a lot stronger than all
The happiness ever demanded (and ever will be)

You do remember the way you used to be
And what you are, despite all and everything
And you miss it
And you think you can hide it all
Behind those mesmerizing eyes
And a life-saving smile
But darling that’s the best thing about stars
They shine their brightest, no matter what.

Just let yourself melt one more time
To the hands of freewheeling
And find yourself as what you always
Wanted to be
In the surface of this ink
And be the skyline of a full moon night.

10/10/2015 3:20 AM

Thursday, January 7, 2016

That’s how I loved thee
With snowflakes clinging off the corner of your eyes
With me cold and shivering
And with heavens scripting green ties
It was you and me
And Crickets celebrated life
Our breathing itself was our 'always'
That no OKAY could supersede

When magic surrounded us like a graceful bubble
With moonlight showers, the surface aglow
That’s when you and I sprouted buds
That’s when I named you “World of Tomorrow”
And that’s how I loved thee
Where you basking glory and I, your laugh
Is one more reason that I love you

The feel was different, so were the airs
Our hands from at a distance
Were aware of the force that adheres
I wasn’t me, you weren’t you
Your breath faster than mine
But we were 'Us' altogether

In the silence of the night
In the arms of the nature
We tapped to the sound of our beats
With our breaths flowing in harmony now
And I kept looking at you
Wondering how beautiful life could be
But neither did I wish for a golden dawn
Nor was the night ready for another intruder
All I wanted was the time to stop
And the night to last forever